Start Here: What is SaaS Fieldwork?
Your guide to finding real SaaS opportunities
Welcome! You've found a different kind of startup resource.
The Simple Idea
Every week, I dig through forums, Reddit threads, and professional communities where people vent about their actual work problems. Not consultants analyzing markets. Not VCs spotting trends. Real professionals describing the daily friction that makes them want to flip their desk.
I turn the best of these into two things:
1. Problem Deep Dives (Free, Thursdays)
Explore a specific professional pain point in detail. Who feels it, why it exists, what people are cobbling together as workarounds.
2. Builder Briefs (Paid, Tuesdays)
Complete analysis of the opportunity: market dynamics, competitive landscape, validation strategies, key risks, and paths forward.
What This Isn't
Not a list of "10 hot SaaS ideas for 2025"
Not recycled startup advice
Not solutions looking for problems
What This Is
Deep research for builders who want to solve real problems. Every problem featured here can be traced back to a specific complaint from a specific professional in a specific thread.
See For Yourself
Start with this Problem Deep Dive: Job Boards are a Junkyard Now
It captures everything SaaS Fieldwork is about—finding specific, solvable problems hiding in plain sight.
Want to see what a full Builder Brief looks like?
Check out this complete example: HR Onboarding Workflow Automation for 100-500 Person Companies
This is exactly what paid subscribers receive every Tuesday—a comprehensive analysis including market sizing, competitive landscape, MVP blueprint, and validation strategies. This one's free so you can see the depth of research that goes into each opportunity.
While this example focuses on HR, our briefs span all industries—from construction to legal to manufacturing.
The Weekly Rhythm
Every Thursday: I share a Problem Deep Dive (free) - exploring a real workflow problem in detail
Every Tuesday: I publish the Builder Brief (paid) - transforming last week's problem into an actionable SaaS opportunity
Want the Full Opportunity Analysis?
Upgrade to paid for $10/month to access:
All Builder Briefs (new one every Tuesday)
Complete archive of past briefs
The research methods and validation frameworks
Questions? Hit reply on any email. I read everything.